What is GEO and why it matters
Traditional SEO gets you into blue links. GEO (Generative Engine Optimization) gets you cited in AI answers. ChatGPT, Perplexity, Google AI Overviews, Gemini, and Bing Copilot don't rank pages — they decide which sources to quote. If your robots.txt blocks AI bots, your structured data is incomplete, or your content is hard to extract, AI engines skip you no matter how well you rank organically.
This tool runs 64 checks across 7 categories: AI crawler access (22 bots, from GPTBot to Grok), AI-intent meta signals, structured data quality, content citability, technical signals, social/entity signals, and informational llms.txt. On top of that you get per-engine scoring (each engine weights signals differently), section-level citability heatmaps, sentence-level analysis, AI-generated answer capsules, and a live citation probe that actually asks ChatGPT and Perplexity questions to see whether your URL gets cited. Switch to Batch mode to audit up to 50 pages at once and surface cross-page failure patterns.
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FAQ
What is GEO (Generative Engine Optimization)?+
GEO stands for Generative Engine Optimization. It's the practice of optimizing your website so AI-powered search engines (ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude) can discover, understand, and cite your content. Think of it as SEO for the AI search era.
How is GEO different from SEO?+
Traditional SEO focuses on ranking in blue-link search results. GEO focuses on being cited and referenced in AI-generated answers. There's overlap (structured data, crawlability, content quality), but GEO adds new dimensions: AI crawler access for 22 different bots, content citability at the section and sentence level, answer capsules for extraction, and entity signals that AI engines use to decide whose source to quote.
What do the 5 per-engine scores mean?+
Each AI engine weights signals differently. ChatGPT cares about entity links and Wikipedia-style sameAs. Perplexity loves freshness, lists, and depth. Google AI Overviews leans heavily on schema and technical signals. Gemini follows Google's lead with lighter recency demands. Bing Copilot uses Bing's index plus Claude. The per-engine ring shows how well each one would receive your page — a 90 on ChatGPT but 60 on Perplexity means you have a freshness and list-formatting gap.
How does the Live AI Citation Probe work?+
The probe generates 3 realistic search queries from your page topic, then sends them to GPT-4.1 with web search forced. It checks whether your exact URL appears in the citations, whether your domain shows up but a different page, or whether neither appears. This is the closest thing to ground truth — it tests actual AI behavior, not theoretical signals.
Can I audit multiple pages at once?+
Yes. Switch to Batch mode at the top of the tool. You can either auto-discover the first 50 URLs from a domain's sitemap.xml, or paste up to 50 URLs directly. The tool runs lightweight audits in parallel batches of 5, then aggregates: average score per engine, cross-page failure patterns (e.g. "FAQPage missing on 8 of 12 URLs"), and a per-URL table with top issues. Export as CSV for client reports.
What's an answer capsule?+
An answer capsule is the 40-60 word lead paragraph under each H2 that AI engines extract verbatim as a citable answer. The tool detects which sections lack one and uses GPT-5.4 to generate optimized capsules: definition-first, no filler, no hedging, with at least one concrete signal (number, date, or named entity).
Why should I allow AI crawlers?+
If you block GPTBot, ClaudeBot, PerplexityBot, or Google-Extended, your content cannot appear in AI-generated answers from those engines. As more users shift from traditional search to AI search, blocking these bots means losing a growing source of traffic and brand visibility. You can still control what they access via robots.txt path rules — block /admin/ but allow /blog/.
Is this tool really free?+
Yes, completely free with no signup required. The 64-check audit, per-engine scoring, block heatmap, sentence analysis, and batch mode all run without limits. AI features (Action Plan, Answer Capsules, Live Probe) use a free quota of 10 calls per day — bring your own OpenAI key in Settings for unlimited use.
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